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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

See why our clients love working with us.
Buyer

Buyer

Sasha is thorough, knowledgeable, tenacious, professional and went above and beyond to find us a great, vetted tenant, in record time and ensured a smooth transition for all. We couldn’t recommend him enough!
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Seller

Seller

We needed to rent out our condo and Sasha handled the entire process from showing the condo to prospective tenants to finalizing the transaction. I should say that I was very impressed with how Sasha handled every step of the p...
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Buyer

Buyer

Sasha was my real estate agent for my first property purchase in 2022 when I bought my first Condo. San Francisco can be a tough market and especially in the summer of 2022 for buyers. Sasha made the impossible happen. He conti...
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Seller

Seller

I had the pleasure of working with Sasha when selling my home. He made the whole process very efficient and easy. If you're looking for someone who will go above and beyond to make your home-buying and selling journey a breeze,...
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Seller

Seller

Sasha is very responsive and reliable. I would work with him again without hesitation.
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Seller

We had a wonderful experience working with Sasha. We found our home on the first day and the first recommendation Sasha made for us based on the criteria we had shared. Throughout the process, he was very resourceful and on top...
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Buyer

Buyer

Out of all of the real estate agents I've worked with, Sasha is by far the best in terms of professionalism, responsiveness, and attentiveness. He made sure I knew all of the details regarding the apartment, provided timely and...
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Buyer

Buyer

Sasha was my agent helping me buy my first home in SF. I didn't have a standard homebuying process (not just a traditional loan involved) and Sasha helped me navigate it all. He kept in contact with everyone (and there were a l...
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Buyer

Buyer

Sasha helped my fiancé and I buy a home in the beginning of 2023. He was super helpful in explaining the buying process and getting us connected with different lenders that offered us various opportunities for some amazing rate...
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Buyer

Buyer

I just bought my first home, and I have to give a huge thanks to Sasha for making the whole process so easy! From day one, he really took the time to listen to what I wanted and gave me all the info I needed to make decisions. ...
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Seller

Seller

Sasha and his team were super knowledgeable about SF condo market and effective helped selling my condo in less than a month’s time in November. He helped me with strategic upgrades - e.g. flooring, small decor changes and stag...
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Buyer

Buyer

I can’t recommend Sasha highly enough. As a first-time buyer searching for my dream condo, I really appreciated how knowledgeable, responsive, and grounded they were throughout the entire process. He took the time to truly unde...
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Seller

Seller

I had the pleasure of working with an incredible real estate agent recently, and I couldn't be happier with the level of service and expertise he provided throughout the entire process. If you're looking for someone who will go...
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Seller

Seller

Sasha is simply “The Best”. Undaunted by an impossible situation, he was relentless in his pursuit of the sale. Always patient, always kind. He lives in the world of solutions. Sasha is extremely flexible in his thinking and cr...
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Being a native of San Francisco, Sasha is a San Francisco Real Estate Agent with an in-depth understanding of the city's diverse housing styles and the financial market of the Bay Area. He is the perfect candidate to help you navigate the exciting process of buying or selling a home in the city he loves.

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