At SellingSanFrancisco, luxury real estate is defined by expertise, discretion, and a deep respect for the city we call home.
Founded by Sasha Mazur, a born-and-raised San Franciscan, SellingSanFrancisco was created to offer a more refined, hands-on approach to selling homes in one of the world’s most competitive real estate markets. With lifelong local insight and a family background in real estate investing, Sasha brings a rare combination of market intelligence, strategic vision, and genuine care to every transaction.
San Francisco is a city of iconic architecture, evolving neighborhoods, and unparalleled character. SellingSanFrancisco exists to protect and elevate that legacy while delivering exceptional results for homeowners seeking a trusted San Francisco real estate expert to represent their most valuable asset.
Unlike large teams where clients are passed from agent to agent, SellingSanFrancisco offers direct, first-hand servicefrom an experienced luxury-focused team. Every strategy is tailored. Every detail is intentional. Every client receives the highest level of attention and professionalism.
To empower home sellers in San Francisco with expert guidance, personalized service, and a results-driven process that maximizes value and minimizes stress.
We believe selling your home should be an experience defined by confidence, clarity, and care — not confusion or pressure. Every decision we make is rooted in deep market knowledge and a genuine commitment to your success.
Born and raised in San Francisco, we offer authentic, neighborhood-level insight that only comes from living, investing, and working in the city for decades.
From pricing strategy to presentation and negotiation, our process is refined, intentional, and tailored to the luxury San Francisco real estate market.
Clients work directly with our experienced team — not assistants or junior agents. We believe accountability and excellence go hand in hand.
Our primary focus is maximizing your home’s value through strategic pricing, elevated marketing, and expert negotiation.
Trust is the foundation of every successful real estate transaction. We prioritize clear communication, honest guidance, and ethical representation.
Giving back to San Francisco through donations and community involvement is a responsibility we proudly embrace. The city’s future matters.
Sasha Mazur is a San Francisco real estate professional with deep roots in the city and a lifelong appreciation for its architecture, neighborhoods, and growth. Born and raised in San Francisco, Sasha grew up immersed in the local market through a family of real estate investors, developing an early understanding of property value, smart development, and long-term investment strategy.
This foundation — paired with a passion for giving back — shapes the way SellingSanFrancisco operates today. Community involvement, responsible development, and charitable giving are not afterthoughts; they are core to the brand’s identity.
Sasha’s hands-on approach ensures every client receives expert guidance, honest communication, and a strategy designed to achieve the highest possible value for their home.
As a third-generation San Francisco native, Jessica have always been inspired by the city's dynamic diversity and scenic beauty. Her passion for design and architecture first led her to a career in fashion and later transitioned into interior design. This creative foundation naturally paved the way to her career in real estate, where she is committed to helping clients find not just a house, but a home.
Specializing in TIC (Tenancy in Common) transactions in San Francisco, Jessica brings a unique expertise to the table, guiding buyers and sellers through these complex yet rewarding processes. With nearly 70% of her business focused on TIC interests, she is adept at navigating the unique challenges and opportunities these transactions present. Her goal is to make the real estate market more accessible, offering an entry point that is typically more budget-friendly than traditional condominium or single-family home purchases.
Selling a luxury home in San Francisco requires more than exposure — it requires insight, strategy, and precision. SellingSanFrancisco delivers a boutique experience backed by unmatched local expertise and a genuine respect for the city’s homes and neighborhoods.
We don’t chase volume. We focus on quality, discretion, and results.
San Francisco is not just a market — it’s a living, evolving community. SellingSanFrancisco is committed to preserving its character while supporting thoughtful growth and responsible investment.
When you work with SellingSanFrancisco, you partner with a team that values people, place, and purpose — and works tirelessly to deliver exceptional outcomes.
Being a native of San Francisco, Sasha is a San Francisco Real Estate Agent with an in-depth understanding of the city's diverse housing styles and the financial market of the Bay Area. He is the perfect candidate to help you navigate the exciting process of buying or selling a home in the city he loves.